Recalibrate Your Business Technology for the Future
There is so much hype in the media about the future of digital disruption and technology change – mostly focusing on either multinationals or super cool start-ups wanting to make a few billion selling out to Google or Facebook. Many of us aren’t in that space; we run or work in stable small and medium size businesses – they’re the foundation of our economy, and employ the majority of us – but they are also at risk!
Accelerating change is occurring in the technology sector, and it’s incredibly hard to keep up with the pace – but you really do need to keep an eye on it! Technology is critical to the future success of your company and rapid change is forcing some very real changes to consumer behaviour, expectations, and to the way companies compete in the new digital environment.
Disruption is Imminent
“Digital disruption” is bringing very different ways to compete, and from unexpected sources. It isn’t like normal competition at all, and the implications are that we can’t react the same way we have in the past. Technology is changing industries rapidly, and almost no industry is going to be able to avoid it. That is a huge threat to your existing businesses, but also gives us some very exciting opportunities, if you take the right approach to managing your technology.
This is something none of us can afford to sit on our hands about – it challenges the very survival of our businesses, let alone future success.
So what Recalibrate does is to help businesses prepare for the changes that are happening now, what is likely to come in the very near future, and what might protect their existing business and market position, allowing them to thrive in the new environment.
It is critically important that existing businesses adapt and change to a new way of working:
- Understand your technology risks and issues, and develop a plan to adapt
- Adjust your operations to maintain your competitiveness and manage technology costs
- Make sure you are managing your technology in a way to maximise your ability to do that
- Make sure you’ve got a solid technology foundation that can rapidly adapt to future changes without having to rethink it all the time
- Identify technology changes which could affect your business model as soon as possible
- Connecting and responding to their customer needs, and crafting a digital experience to support that relationship
Technology should be fairly easy, in my view it should “work like a telephone”. Our aim is to make it so for your business.
Recalibrate can help you
We offer a comprehensive programme of workshops and consulting to work through these issues with you, and then back that up with independent business technology reviews, plans and roadmaps for changes, and an ongoing mentoring and advisory role to keep things on track. We also provide a bulletin for our members to help you keep abreast of the key market changes, and to translate the hype of what is happening in the technology world to something that makes sense to a business owner or manager.
Don’t leave your technology investments to chance, get a plan in place to help your business thrive in the digital world.